EARLY IN MY CAREER, I JOINED A SMALL STARTUP THAT PROMISED TO “REDEFINE” THE IN-DASHBOARD EXPERIENCE.
EVERYONE IN THE ROOM BELIEVED WE WERE BUILDING THE NEXT BIG THING.
WE HAD BIG DREAMS.
AND WE… | JACOB BENINGO
EARLY IN MY CAREER, I JOINED A SMALL STARTUP THAT PROMISED TO “REDEFINE” THE IN-DASHBOARD EXPERIENCE.
EVERYONE IN THE ROOM BELIEVED WE WERE BUILDING THE NEXT BIG THING.
WE HAD BIG DREAMS.
AND WE HAD AN EVEN BIGGER LIST OF FEATURES WE WANTED TO CRAM INTO THE PRODUCT.
AND THAT’S EXACTLY WHERE THINGS WENT WRONG.
EVERY TIME WE CAME CLOSE TO SHIPPING, SOMEONE WOULD SAY, “WAIT. WHAT IF WE ADD THIS FEATURE?” OR, “THE DESIGN ISN’T QUITE PERFECT YET. LET’S TWEAK IT A BIT MORE.”
WEEKS TURNED INTO MONTHS. MONTHS TURNED INTO YEARS.
FIVE YEARS LATER, WE STILL HADN’T SHIPPED A SINGLE PRODUCT.
THAT STARTUP DOESN’T EXIST ANYMORE.
BUT THE LESSON HAS STAYED WITH ME EVER SINCE: PERFECTION IS BS WRAPPED AS “ONE MORE THING”.
IN ENGINEERING, “GOOD ENOUGH” OFTEN FEELS LIKE FAILURE. WE CONVINCE OURSELVES THAT THE CODE COULD BE CLEANER, THE READINGS MORE PRECISE, THE UI SMOOTHER, THE ARCHITECTURE MORE ELEGANT.
WE FALL INTO THE ILLUSION THAT ONE MORE TWEAK WILL FINALLY MAKE IT PERFECT.
BUT HERE’S THE TRUTH: THAT LAST 0.5% IMPROVEMENT RARELY CHANGES THE OUTCOME. WHAT CHANGES THE OUTCOME IS SHIPPING.
APPLE DIDN’T WAIT FOR THE IPHONE X BEFORE LAUNCHING THE FIRST IPHONE. THEY SHIPPED VERSION 1, LEARNED FROM IT, AND BUILT FORWARD.
THE SAME PRINCIPLE APPLIES TO EMBEDDED SYSTEMS, SOFTWARE, AND EVERY AMBITIOUS PROJECT: SHIP THE SIMPLEST THING THAT WORKS, THEN MAKE IT BETTER.
BECAUSE IF YOU KEEP CHASING PERFECTION, YOU’LL NEVER SHIP AT ALL. for iPhone firmware at linkedin.com
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